Anna Franks, Creative Scene Audience Development Associate / @annafranks1
Anna Franks is Creative Scene’s Audience Development Associate (@annafranks1). Anna started her career working in the financial services industry. A move from from her home city of London to Leeds opened up a new opportunity to work with a charity on their communications. In 2004 Anna joined &Co (previously Audiences Yorkshire – the regions’ audience development agency) which eventually led to her becoming Director of Research and Consultancy. This role saw Anna working with a variety of arts and cultural clients, small and large on delivering research and insight, strategic and tactical audience development and marketing, training and campaign management. Anna’s remit also includedoverseeing www.digyorkshire.com – the region’s What’s On arts and cultural website.
Vicky Holliday is Creative Scene’s Senior Producer (@yorkshire_vicky). Starting early, Vicky used put on shows with friends on her street in the school holidays, and developed a passion for putting on magical events that bring people together. This commitment to creating relevant and approachable arts projects has seen her work for a variety of organisations in participation and outreach roles (Peshkar, Theatre Centre, artsdepot) before joining Creative Scene as a producer in 2014. In this role she is responsible for developing long term relationships between local communities, artists and arts organisations, providing amazing, inspiring opportunities for people to see, hear and take part in the arts.
Abstract Title: Creative Scene: A successful cultural ecology and audience opportunities…
The Creative Scene project is an action research project with audiences at its heart. The first three years has involved trailing and presenting arts and cultural opportunities in new spaces and places and understanding the appetite and demand of the local North Kirklees population. This has resulted in a robust 3 year Audience Development Plan for the next phase based on thorough research and insight.
Every town and city has the potential to be a cultural hub of activity. For various reasons, some places have been able to naturally flourish and become acknowledged as creative hotspots, and on the flipside other areas have struggled to forge a cultural identity that resonates; and some arts cultural organisation and events struggle to attract and engage audiences on their doorstep.
Over the last 3 years Creative Scene has been working in the North Kirklees area of West Yorkshire, as one of Arts Council England’s Creative People and Places projects. With an investment of £2m+, we have been carrying out action research to develop and support opportunities for more people to take part in the arts – as audiences, participants, co-commissioners and co-producers. We have got to know the people and places pretty well – and have been successfully trialling and identifying ways in which the cultural ecology of North Kirklees can be re-invigorated and re-positioned in the minds of its residents, its creative people and, in turn, its neighbouring towns and cities.
With a further £1m+ of funding confirmed until 2020, join us as we explore in more detail the next Phase in this exciting strategy, and as we begin to develop a new partnership project to connect audience and enable cultural organisations to trial ways of collaborating and building cultural appetite for their offer. The project will be based on learning from the We Are Public and is supported through Innovate UK as a Knowledge Transfer Partnership.